Marketing – Terms 1 of 4 (sold separately)

This paper and pencil course introduces students to the dynamic world of marketing, covering essential topics such as market research, consumer behavior, advertising, and the role of technology in business. Whether students are interested in a future career in business or just want to explore the field, this course builds a strong foundation in marketing principles.

Throughout the four terms, students engage in real-world projects and interactive lessons that bring concepts to life. Topics include branding, social media marketing, product development, and customer relationship management. Case studies and hands-on activities help students learn how to craft effective marketing strategies tailored to specific audiences.

By the end of the course, students will understand key marketing concepts and how to apply them creatively and strategically. They’ll gain valuable skills in campaign development, market analysis, and brand storytelling—useful for business, entrepreneurship, or everyday decision-making.

Click Here for a Sample Chapter!